If you are like many people in America, you are well acquainted with the price of clean water. It starts with your well or municipal water. Then there is the cost of taking that water to a higher level of clean. You may have an elaborate set up in your garage or basement that runs your water through salt, through a reverse osmosis system, through an ionization chamber, or through multiple filters. Once your water comes into your house you may have a separate filter on your kitchen faucet for drinking water and yet another type of filter on your shower.
The companies that make those filters and water conditioning systems can tell you just how pure the water is when their systems are done with it. But did you know you can almost undo all of that effort if you then pour the average commercial shampoo or conditioner brand onto your head? Or wash with one of the many bar soaps or liquid soaps found on the shelves at most supermarkets?
It’s true. Your water filtration system will do its best to lower your lead content, remove chlorine, filter our particulates. But commercial soaps, shampoos, and conditioners can and do contain the following: parabens (a suspected health risk for women), formaldehyde forming agents, Sodium Lauryl Sulfate. The soap often contains all of them and additionally may contain toxins like triclosans if it is anti-bacterial. It is no surprise when you stop and think about it; if it is toxic enough to kill off the surface bacteria of our hands it is also toxic to us to a small degree.
So here you are, enjoying the fresh, pure water you have paid a pretty penny to have, and your cleansing regimen is covering your body with chemical toxins and pollutants. The foaming agent in most shampoos and soaps, SLS or Sodium Lauryl Sulfate, is the same degreaser used in car washes to clean engines. Does it strip the oils from your skin and your hair while it is foaming? You bet.
That’s why we urge you to choose an organic alternative. You paid to install your water filtration system because you want to be healthy. Don’t let unhealthy chemicals come back in right from your grocery cart. Choose life, health and safety for your skin and hair. Choose organic.